Increase conversions on Pinterest: Best ways

Oct 24, 2022 | Blogs

Ways To Sell And Increase Conversions On Pinterest

Pinterest has become a huge selling platform for businesses or brand owners to increase conversions. This is because almost forty percent of the users only use the website for making purchases. You may get around 230 million clients for your sales if you raise your conversion rate.

This is how you can get your product to reach the target market and wait for the money to flow in. But, there are ways through which you can boost your sales on Pinterest. For your convenience, we will list them down below.

Ways to sell and increase conversions on Pinterest

1. Creating a business account

If your goal is to increase conversions on Pinterest, your first step must be creating your business account on the website. For this, you need to understand that there is a difference between a professional business Pinterest account and a personal one. In your business account, you will have access to additional services such as advertisements, analytics, and other important components for selling on your Pinterest business account.

In case you already have a personal Pinterest account, there is no need to worry. You can enter into your personal account and then simply convert it, by which you will be able to switch quickly to a business account. You can also create a new business Pinterest account. The only thing that you have to do is head to Pinterest, register your new account, and increase your conversion rate.

2. Attaching your website

Validating and linking your business website is an essential step. This is another way by which you can increase conversions as it will help potential clients to buy and visit your website. You can easily add your website using the profile settings, and then you will have to claim it. Adding a piece of code or a meta tag to the website will help you achieve this.

You must ensure that it is your primary website where you can make sales, as you can only claim and validate one website for every company account. If not, you will not be allowed to link items or set up your store.

3. Activating your account

Each one of the sites of your company, like your profile on Pinterest, needs to be suitable for followers to recognize and easy for customers to navigate through. You have to optimize your bio; your profile picture must have a high-resolution logo or be a self-portrait. Your contact information needs to be up-to-date and more for branding your profile.

Setting up your account will enable you to work on your objective. This will definitely align with the objective of selling your products, so you will have to select conversion rate optimization or conversion option.

4. SEO or Search Engine Optimization 

Pinterest is a search engine that is entirely visual. It has its own set of SEO algorithms and guidelines. You do not need to take any service of outsourced link building into account or any other agencies. All you require to do is follow Pinterest’s SEO algorithms.

You have to pay attention to industry keywords and include them carefully in the descriptions and names of your posts, along with the descriptions and titles of in-brands. This will ensure the success of SEO. Make sure that all the keywords that you use are natural and correct. Your Pinterest content will have a wide audience that will boost the chances of someone making a purchase.

5. Organizing your boards

A Pinterest board is a place where users save pins. If you create a new pin, you will have to add it to a new board or an existing one. Almost all types of online businesses work with several kinds of products. If you have to do this, you will need to cover each category your business is currently working with. 

When you create several boards for each product category, people easily get the product they are looking for. They can also browse, search, and find your products. They can also follow a specific board that suits their interest or your entire Pinterest account. 

6. Using rich pins

Rich pins display extra information from the website, like the product and price information and also the availability of the product. They also involve standard pin information like the title and photo description. This allows users to view the information on the pin itself. But, they only work after you are done verifying your website on Pinterest.

There is an optional tagging option, and when you create pins that feature your images, you can determine whether you want to tag them or not. However, it is the easiest and most recommended thing to do. If you have connected a catalog, you can get the product in the catalog, or you can link it to the page of the product.

There are four kinds of rich pins on Pinterest. These include recipe pins, product pins, article pins, and app pins. Product pins consist of a link to the product page, availability, and pricing. Product pins mean that there will be a product tag in the photo that will make shopping easier. 

7. Promoting your pins

Pinterest has an organic space, but Pinterest ads for the brand can become a useful outlet. Promoting the pins on search terms and relevant feeds will help your brand to reach out to its potential customers. To push the pins to the top, you can make use of promoted pins. These include a landing page, a lead magnet, a product, and a blog post. You can select the pins that you would like to promote, and the targeted user will be able to head to your product or the landing page.

You can choose shopping ads that comprise helpful details such as reviews, pricing, and product availability. Or, you can go with the collection ads that use video-like content and slideshows to help people in shopping for similar products.

Conclusion

We have listed all the top ways you can increase conversions through your business account on Pinterest. It will also enable you to sell your products easily. Digitalgrowthmasters.com will help you increase your website traffic along with the conversion rate.

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